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In today’s digital landscape, a strong online presence is crucial for any business. But with so much competition, how can you make sure your business stands out in search results and attracts more customers? One often-overlooked strategy is utilizing multiple domain names. Here’s how this approach can fuel your local business growth:
Typosquatting is a real threat to local businesses. Malicious actors might register domains with slight misspellings of your business name, potentially diverting customers and damaging your reputation. By securing variations of your main domain name, including common misspellings, you proactively prevent such issues. Additionally, consider registering domains with relevant keywords to further strengthen your brand protection strategy.
Multiple domain names can be a powerful tool for boosting your local SEO.
Consider acquiring domains with your city or community followed by your target keyword (e.g., “CalgaryRecording.com” or “CalgaryMechanics.com). This allows you to target local keywords and improve your ranking in search results for specific areas you serve by building highly targeted landing pages or microsites.
Beyond brand protection and SEO, multiple domain names can help you cater to different customer segments with focused messaging. Imagine you’re a bakery offering wedding cakes and artisanal bread. You could acquire a separate domain like “WeddingCakesCalgary.com” to target brides and wedding planners in Calgary. This allows you to tailor content and promotions specific to that audience, ultimately increasing conversion rates.
A strategic use of multiple domains can amplify your brand awareness and establish your authority in the local market. By creating informative and valuable content on your various domains, you position yourself as a trusted resource for your target audience. Additionally, you can leverage your multiple web properties for cross-promotion, driving traffic between your sites and reinforcing your brand identity.
If you are planning on trying a multiple domain name strategy, don’t forget that .com domain extensions always have, and always will reign supreme. In fact, as of 2023 .com domains out number the second most used domain extension (.org) by a factor of 10 to 1. It’s not even close.
So what point are we making? If you don’t acquire the .com version of the domain(s) you want, then you will inevitably bleed traffic to the person who does have the .com.
While a single domain can serve as the foundation of your online presence, strategically utilizing multiple domain names can unlock significant growth potential for your local business. From brand protection and enhanced local SEO to targeted messaging and increased brand authority, this approach equips you with powerful tools to attract more customers and achieve lasting success.
This strategy may not make sense for everyone and its feasibility for your business will depend on your budget and resources. Every domain will demand a certain market value to acquire on the aftermarket, especially if it’s a .com. However, if you plan for it and work it into your strategy, it very well could be one of the best decisions you make.
Remember: When implementing a multiple domain strategy, ensure consistency across your websites in terms of branding, messaging, and user experience. This will create a seamless experience for your customers and solidify your brand identity in the local market.
