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A New Solution for Calgary Small Businesses to get Found Online

Today virtually any Calgary small business owner at least recognizes the need to have some kind of online presence. Naturally it doesn’t take them long to starting thinking about how they “should” have a website, or perhaps their website just needs a facelift – and they aren’t wrong. 

The problem is they don’t always fully realize that the website is only the starting line, not the finish line. If people can’t find it, it doesn’t do you any good.

Essentially the key points below lay out a number of possible thoughts a Calgary small business owner might think about when trying to market themselves on a tight budget.

Key Pain Points for a Calgary Small Business:
  • A custom built professional website will likely cost at least a couple thousand dollars, if not more.
  • You could do it yourself but you might not know what you’re doing and it’s going to take a lot of time – which is likely better spent running your business.
  • You just spent all this time and/or money on a website and you’re not seeing any more leads.
  • SEO & PPC can be expensive and you don’t know if it’s going to work.
  • You feel you simply can’t afford it.
Get a Calgary Domain Name, Website, SEO, & Local Business Listings Package starting at OUR COST of $399/mo USD

Our Unique Approach to Helping Small Businesses in Calgary

We are able to offer a unique approach to helping small businesses in Calgary that virtually no other agency will be able to offer.

What sets us apart from other marketing agencies are the following:

  • We own a large portfolio of high quality Calgary business domain names that contain the exact keywords people use to find what they are looking for.
  • We are minimizing the risk to you in the first 3 to 6 months by offering everything at our cost with no markup. Any other agency is going to try and sell you a website, SEO, and PPC for thousands of dollars in the first month, and ongoing from there on.
  • We aren’t exactly selling you a website, domain name, SEO, or PPC. Instead the product here is the leads that we generate for you and an exclusive lease of the online assets we build and perform the optimizations on.

Read our post about domain name valuations if you need some help understanding the significance of a good business domain name.

Essentially what this boils down to is we are so confident that what we can do will start to send you more leads, that we are willing to prove it to you first by doing it all at our cost for qualified businesses without asking you to invest in a website first.

City of Calgary Small Business Network & Exclusivity

Our goal is to build out a network of websites – or perhaps a better term would be lead generating assets – for various business niches in Calgary. 

CityOfCalgary.com will be the overall brand and website directory that connects everything together, however each business niche will exist as its own website where a local business is the exclusive provider of a specific product or service. Very much like a sponsorship.

For example, if we partner with a small landscaping company in Calgary, then Digified Media will not partner with any other Calgary landscaper, whether under the CityOfCalgary.com brand otherwise.

NOTE: At the time of writing, CityOfCalgary.com is under development and is not likely to be live for at least several months as we try to fill some business niches. Our short term focus is building out various websites for business niches first and optimizing them for leads.

Get a Calgary Domain Name, Website, SEO, & Local Business Listings Package starting at OUR COST of $399/mo USD

Qualified Businesses

This offer is not for everyone. We are looking for businesses where we can provide the greatest positive impact. Here are the basic qualifications we are seeking when evaluating a local Calgary business for partnership in this strategy:

  • You are based in Calgary and will provide your product or services to anyone within the Calgary limits.
  • You have no website, or an old, outdated, or generally weak website.
  • You have an existing customer base of some kind.
  • You want to grow your business and revenue meaningfully.
  • You are prepared to make a 3 to 6 month commitment of $399 USD (our costs are all USD).
    • USD to CAD conversion will take place at time of payment processing.
  • You have an exceptional reputation – clients that would consider you “the best” or “one of the best” in the city at what you do.

How We Track Leads

We will be tracking various metrics for each website, however the most important thing at the end of the day is how many phone calls and form fills we generate over a certain period of time for you.

The solution is as follows:

  • Forms: All form fills will generate a notification to your email address, as well as to us. On top of that, these form fills are automatically logged in the database so we can pull them up at any time.
  • Phone Calls: We will get at least 1 call tracking number. Every phone call to this number is automatically forwarded to your phone number and you answer it like any other call. Our system logs it & also records it. We will even put a “preamble” message only you hear that says “This call is from Calgary[BUSINESS].com” before connecting you to the caller – this way you know immediately that the lead is from us and they visited the website or some other asset we have put online.

Example: Rite-Price & CalgaryMechanics.com

One of the more recent Calgary small business partnerships we established was with Rite-Price Auto Service Centre. We have been actual customers of theirs for 5 years now and they have an immaculate reputation.

Rite-Price was an excellent candidate for this Proof of Concept and we are excited to work with them as we optimize the website and business listings over the next 3 to 6 months for CalgaryMechanics.com & Rite-Price’s business.

Get a Calgary Domain Name, Website, SEO, & Local Business Listings Package starting at OUR COST of $399/mo USD

The Fine Print

Here are the key points to take way if you are a Calgary small business interested in getting online using this method:

  • This is not a “whitelabelled” website for the CityOfCalgary.com network. Your brand & our Calgary[BUSINESS].com brand will be featured on it.
  • The absolute minimum commitment is 3 months. We recommend 6 though and that is the maximum we will continue to do the work and provide the leads AT COST. This will be determined on a case by case basis. Expect to begin a negotiation with Digified Media anywhere within the 3 to 6 month window.
  • Once we establish that you are getting leads, it will be time to negotiate and make a decision. You can walk away, or you can agree to a monthly retainer with Digified Media to keep it going.
  • We will not work with any of your competitors in Calgary so long as we have a partnership with you.
  • Digified Media will retain ownership of the domain name and website. You will retain ownership of any intellectual property you provide such as logos that get used if you provide any.
  • You are committed to providing the best products or services to your customers as it not only reflects on your brand, but ours too.
  • Our prices to you are in USD as our costs are in USD.
  • $399/mo USD is the base price. If your budget allows for it, we can easily add more products or services to it AT COST for the first 3-6 months to get a wider reach or quicker results, for example: Google ads.
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